The Why Not Lab | Christina J. Colclough

about the
Why Not Lab

The Why Not Lab is a boutique value-driven consultancy that puts workers at the centre of digital change. We offer our expertise exclusively to progressive organisations, trade unions and governments.


The Why Not Lab has a two-fold mission to ensure that the digital world of work is empowering rather than exploitative. We:

  1. Equip workers and their unions with the right skills, know-how and know-what to shape an alternative digital ethos that ensures collective rights in the digital age;

  2. Put workers' interests centre stage in current and future digital policies

To bridge digital divides and prevent the objectification of workers that is currently underway, workers must be empowered so they can table an alternative digital ethos. The Why Not Lab aims to support exactly this through our training, policy and strategic support.

The Why Not Lab is run by Dr Christina J. Colclough - a fearless optimist who believes that change for good is possible if we put our minds and heart to it. She works with experts and partners across the world to provide the best advice at all times. Read more about Dr. Colclough below

Please note: All workers across the world need to champion ALT Digital strategies and policies. We have therefore adopted a differential pricing principle so we can support workers and organisations from all regions. Do contact us with any inquiries.

Christina J. Colclough Apr 21_The Why Not Lab

Dr Christina J. Colclough

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Regarded as a thought leader on the futures of work(ers) and the politics of digital technology, Christina is an advocate for the workers’ voice. She has extensive global labour movement experience, where she led their future of work policies, advocacy and strategies for a number of years. She was the author of the union movement's first principles on Workers' Data Rights and the Ethics of AI

A globally sought-after keynote speaker and workshop trainer with over 200 speeches and trainings the last 3 years, Christina created the Why Not Lab as a dedication to improving workers' digital rights. She is included in the all-time Hall of Fame of the world's most brilliant women in AI Ethics. See Christina's wikipedia page here.

Trusted Positions

Christina is a Fellow of the Royal Society of Arts in the UK and Advisory Board member of Carnegie Council's new program: AI and Equality Initiative. She is also a member of the OECD One AI Expert Group and is affiliated to FAOS, the Employment Relations Research Center at Copenhagen University. In 2021, Christina was a member of the Steering Committee of the Global Partnership on AI (GPAI).


Current Projects



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John C. Havens 

E.D., IEEE Global Initiative on Ethics of Autonomous & Intelligent Systems & Council on Extended Intelligence.

In an environment where rhetoric often rules all, Christina provides hard-hitting yet pragmatic and solutions-oriented counsel on issues including the future of work, human autonomy, human rights, and technology governance in general.

She is my "go to" person on any issues related to AI and the future of work based on her specialized knowledge of worker's rights and actual global policy and economics relating to these issues versus only aspirational techno-utopian ideals. She is also a gifted and personable speaker, transforming highly nuanced and complex technical and political issues into conversational, story-oriented speeches.