There is a flawed assumption that management actually understands and appropriately governs the digital technologies they are deploying. This is really not the case.

- Dr Christina J. Colclough

The Why Not Lab

Equips workers and their unions with the right skills, know-how and know-what to ensure collective rights in the digital age;

Puts workers' interests centre stage in current and future digital policies

Work with us to champion a digital future of work that respects workers' collective rights. Check out our union tools, current projects and read who we are on our about page

Actions

The Hive is buzzing! Check what services we can offer you to champion digital change. Combine them or pick one.

We create flexible, tailormade solutions that meet your needs

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Opinions

The Hub is the center for our opinions, reflections and policies. Find practical inspiration for what alternative strategies we should pursue to empower workers. See some of our speeches here too!

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Tools

Digital tools are a means to an end. We co-developed WeClock, a privacy-preserving self-tracking app for workers and Lighthouse a guide to good data governance.

Check out our union bargaining guides here too.

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Selected Projects

Our Digital Future

Our Digital Future is a 3-year project with Public Services International aimed at capacity building unions in all regions of the world on digitalisation of work and workers and co-designing union responses. Training material (reports & slides) are available upon request.

MOOC for unions

With a good camera, professional lighting, a yummy Røde microphone, the scene is set to shoot a number of short videos that in time will become a full blown MOOC. Its all about the datafication of work, digital technologies and union responses.

Co-governing A.I

Through thematic advice and training we are supporting a group of unions in a European country on the co-governance of algorithmic systems in workplaces.

Their aim is to scale to the entire labour market.

#UnionTech

Find the material & recordings from this 4-part series of workshops on #UnionTech here - courtesy of participants, presenters and FES. These workshops united participants to build their capacity to critically use & challenge digital technologies.

Digital Training USA

Pretty honoured to be working with a top-notch university in the US to create a series of workshops on digitalisation and the impacts on work and workers.

The first round of workshops is tailor-made union leaders.

Define & Train

We are in the process of co-creating and finalising a training and empowerment project for a multilateral organisation.

This project will define policies and conduct the necessary training for constituents across the world.

Why work with us?

We are a boutique consultancy that believes in the abundance of opportunity as long as it is shared. In the digital world of work, technology must be governed collectively. We need to embrace dialogue to ensure that workplaces are inclusive, diverse and empowering for all. We need a future of Rewarding Work.

Here's what you can do - see more in the Hive and check out our current projects .

Capacity build so tech can be governed collectively
Lead in your sector with confidence and concrete points of action
Learn how to co-govern algorithmic systems in workplaces. Apply our model!
Find the gaps and negotiate for much stronger collective data rights for workers
Harness the power of new and emerging technologies
Create a new digital ethos that puts people and planet before everything else

See some of the workshops we give here

Worker Data Collectives

In this short impulse for FES #DigiCap, I introduce my thoughts on worker data collectives. They have their merit but not unconditionally so

Human Rights Must be Upheld

Addressing GPAI, Christina Colclough urges GPAI to uphold human rights, dare seek global commitment to AI regulation and embrace diversity

Seven ways platform workers are fighting back

The TUC publishes this collection of essays on how platform workers are fighting back. Includes essay by Christina J. Colclough

Turning the Tides

What harms and impacts are algorithmic systems having on workers, and how could unions respond. Speech for Nordic Financial Unions, Oct 2021

Your Digital Union

Facing a number of challenges caused by digitalisation, this article lays out what the future digitalised union does, how and why.

Digitalisation: A Union Action Guide

This report sets out the issues unions face as public services and work become digitalised. It includes recommendations for union action