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No employer should have the right to demand that workers download work apps onto their private mobile devices. These apps can track workers outside working hours, where they go, how much they move, or indeed don't and much more. It's none of their business.

- Dr Christina J. Colclough

The Why Not Lab

Equips workers and their unions with the right skills, know-how and know-what to shape an alternative digital ethos and ensure collective rights in the digital age;

Puts workers' interests centre stage in current and future digital policies;

Supports local, regional and national public services towards a responsible, fair and transparent digital transformation.

Championing ALT. Digital 


There is an urgent need to shape a new digital ethos where power is more fairly distributed and all voices are heard. Work with us. Champion ALT. Digital and:

01 Build your digital capacity

So you are equipped with the know-what, know-why and know-how to put workers' rights firmly on the table


02 Create your digital ethics

What do good, empowering and privacy-preserving data and digital policies look like? Set those guard rails!

03 Co-govern those systems

Apply our guide and open the space for inclusive co-governance of algorithmic systems


04 Transform your union

Want an organisation-wide coherent digital strategy? Apply our framework to assist your transformation. 


05 Promote Worker's Data Rights

Bridge legal gaps and negotiate for much stronger collective data rights for workers. Use our model as a guide.

06 Apply data storytelling

Harness the power of new and emerging technologies and responsibly strengthen union campaigning and organising. 


07 Table the alternative

It really doesn't have to be like this. Define your digital ethos that puts people and planet before everything else. Redefine the current mode of digitalisation. 

Find inspiration

The Hive is buzzing! Check what services we can offer you to champion digital change. Combine a speech, workshop, capacity building and union bargaining guides. Or pick one.

We create flexible, tailormade solutions that meet your needs. 

Blog & More

The Hub is the center for our opinions, reflections, research, reports and policies.

Find practical inspiration for what alternative strategies you could pursue to empower workers. Some of our speeches are here too.

Tools & Guides

Our digital tools and guides are a means to an end. We co-developed WeClock, a privacy-preserving app for workers, and Lighthouse a guide to good data governance. Also, check out our guides on workers' data rights and the governance of AI. 

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Recent Blog Posts

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